Personal Brand & Content Growth — Confidential Proposal

The most honest voice
in MBA admissions,
made impossible to miss.

A 3-month plan to turn 17 years of quiet authority into the brand every serious applicant has to consult.

Prepared for
Vikram Shah
Prepared by
Moksh Angara & Rudra Jaiswal
Engagement
3 months · LinkedIn · YouTube · X
Contents

Read it at your pace.

Nine short sections. Skip to whatever you want — each stands on its own.

  1. 01The reality todaywhat your data already proves
  2. 02The transformationwhere 90 days takes you
  3. 03The strategy — the funnelseen, trusted, hired
  4. 04The three enginescontent · outbound · proof
  5. 05Your 30 prospectsalready found, with links
  6. 06Every topic & scriptexactly what gets made
  7. 07What you getitemised, per video
  8. 08The investmentone flat price
  9. 09The calendaryour posting month, mapped
01 The reality today

You already write the posts that work. They're just buried.

Your last 25 LinkedIn posts, ranked by reactions. One pattern runs through all of it — and it's the whole strategy.

"MBA 2027: what to do right now, Part 3"2
"Think your MBA chances are over?" (event promo)1
"An interesting perspective." (a shared link)0
Honest, atypical-profile story Results announcement Promo / generic / link
What the data says

Same effort, same length — the only difference is honesty and specificity. A real, named, atypical-profile story earns 5–10× the engagement of an event promo. We amplify the voice you already have, and cut the noise around it. (Click any top post — they're yours.)

02 The transformation

From invisible to inevitable, in 90 days.

Where you are
  • 2–4 reactions a post; effectively invisible
  • Zero LinkedIn recommendations — while you've recommended a competitor
  • No video, no YouTube presence
  • 17 years of proof, none of it visible where applicants look
Where this takes you
  • A body of honest, bingeable proof across LinkedIn, YouTube & X
  • 24–25 recommendations + 4–5 video testimonials from real admits
  • Ranking on YouTube for what applicants actually search
  • Your exact prospects engaged directly — until they DM you
"No one calls this out — that you work with people who have challenges. Everyone positions themselves on the basis of a dream."— Vikram, on our call
03 The strategy — the funnel

Not every video is meant to sell. Each does a different job.

We build across the whole funnel — so you're seen by many, trusted by the right ones, and hired by the ready ones. Miss a layer and the whole thing leaks.

Seen by many
Top of funnel · get seen

Lo-fi reels, time-lapses & relatable clips

B-roll + captions + trending audio, quick relatable moments. Huge reach and approachable — nobody hires you here, but everyone discovers you here.

Trusted by the right ones
Middle of funnel · build trust

The 9 premium explainer videos

Honest, high-production answers to what applicants actually search — ranks on YouTube, proves the expertise, earns the trust.

Hired by the ready ones
Bottom of funnel · convert

The 3 admit interviews → 12 story videos

"Was the consultant worth it?" — answered on camera by a real Harvard admit you got in. This is the content that closes.

04 The three engines

How the whole machine runs.

Engine 01 · Inbound

The content engine

The funnel above — reels, explainers, and honest admit stories. Every long video sliced into Shorts, LinkedIn clips & X posts. Also cross-posted to Instagram.

Engine 02 · Outbound

The ICP machine

We scrape your exact prospects — IIT/IIM grads at McKinsey, BCG, Bain — and engage their posts weekly with genuine comments you approve, until they reach out to you.

Engine 03 · Proof

The recommendation drive

Every admit interview becomes a testimonial and a recommendation ask. Target: 24–25 LinkedIn recommendations + 4–5 video testimonials from Harvard / McKinsey names.

05 Your 30 prospects — already found

Not a promise. We've already built your target list.

We scraped LinkedIn for your exact ICP before this even reached you. Here are 8 of the 30 — review them, tell us who to drop, and we swap in an alternate.

Live ICP list — 8 of 30 (full list in your dashboard)
ProspectRoleBackgroundCityFit
Kshitiz SinghalConsultant, BCGIIM Ahmedabad · IIT BombayMumbai100
Sahil DixitSr. Consultant, BainIIM Ahmedabad · St. GallenMumbai100
Tanu AgrawalConsultant, BainIIT KanpurBengaluru100
Aayushi ShrivastavaAssociate, BCGIIT DelhiDelhi100
Hriday GoelAssociate, BCGIIT Delhi · NewcastleNew Delhi100
Hemanth RajaConsultant, BCGIIM Ahmedabad · IIT BombayBengaluru97
Bodhisattwa NeogySr. Manager, BainIIT BombayBengaluru95
Arushi GoelConsultant, BCGIIM Calcutta · IIT DelhiDelhi95

Sample draft comment on a prospect's BCG-promotion post, in your voice: "The Associate-to-Consultant step is the first time the work is genuinely yours to own — 'I was staffed on' quietly becomes 'I decided,' and adcoms read the difference instantly." No pitch, no chumminess — real value, human-posted.

06 Every topic & script

Nothing left to "we'll figure it out."

Every piece is mapped — by funnel stage — to a real search term or your best-performing story.

Top of funnel — lo-fi reels & clips

Relatable, high-reach · LinkedIn · Reels · Shorts · X
Concept
"POV: you just paid ₹6 lakh for an MBA consultant"
"Rating your dream schools by how delusional the odds are"
Time-lapse: reviewing 40 applications in a single day
"What applicants say vs what adcoms actually hear"
"My face when someone says 'M7 or nothing'"
"🚩 Red flags in your MBA essay"
Time-lapse: rebuilding a rejected application overnight
"Tell me you're an overrepresented Indian engineer without telling me"

Middle of funnel — 9 YouTube explainers (SEO-ranked)

Horizontal · high production · 3 per month
VideoRanks for
Are MBA Admissions Consultants Actually Worth It? An Honest Answerare mba consultants worth it
What GMAT Score Do You Really Need for ISB, Harvard & Stanford?gmat score for harvard
How to Choose the Right MBA Program (Without Wasting a Year)how to choose mba school
Deferred MBA: Should You Apply in Your Final Year?deferred mba
Questions You MUST Ask Before Hiring an MBA Consultantquestions to ask consultant
MBA With a Low GPA: What Actually Worksmba with low cgpa
The "Indian IT Male" Problem — And How to Beat Itoverrepresented indian engineer
MBA Ding Analysis: Why You Really Got Rejectedmba ding analysis
"M7 or Nothing" — Why That Mindset Backfiresm7 mba

Bottom of funnel — 3 admit interviews → 12 story videos

Call 1Low-GPA IIT engineer → Harvard
  1. How an IIT Engineer With a 6.3 CGPA Got Into HarvardYour #1 proven format — a named, honest, against-the-odds win.
  2. What GMAT Score Do You Actually Need? (From a Low-GPA Admit)Answers a top buyer-intent search with proof, not theory.
  3. How to Explain a Low GPA in Your MBA ApplicationExact-match for a high-pain, high-search query.
  4. "The grades don't define you" (60-sec clip)The emotional payoff — the highest share-rate cut.
Call 2Overrepresented engineer → Stanford GSB
  1. How an Overrepresented Indian Engineer Got Into Stanford GSBNames your audience's exact fear in the title; Stanford is the aspirational flex.
  2. The "Indian IT Male" Problem — And How He Beat ItSays the quiet part out loud — that's your honesty brand.
  3. How to Stand Out From 500 Identical ProfilesBroadest appeal to your whole target audience.
  4. "Recruiters see 500 like yours" (clip)Punchy, quotable, screenshot-able.
Call 3Reapplicant → Harvard
  1. Rejected by Harvard, Then Admitted a Year LaterA clone of your single best-performing post — the redemption arc.
  2. MBA Ding Analysis: Why You Really Got RejectedOwns a low-competition, high-intent how-to query.
  3. Should You Reapply to the Same Program? An Honest AnswerThe "honest answer" framing is your whole brand.
  4. "It wasn't my GMAT" (clip)A counter-intuitive hook that drives comments.

LinkedIn-native — the ongoing series

Sample interview script — Call 1

Each ~40-min interview runs on a written script, engineered so the answers cut cleanly into four videos:

  1. Walk me through your profile the day you applied — CGPA, job, GMAT, real numbers.
  2. When did you realise your GPA was a problem for top programs?
  3. What did other consultants tell you your chances were?
  4. What did we decide your low GPA actually signalled — and what it didn't?
  5. The biggest mistake low-GPA applicants make explaining their grades?
  6. Take me to the Harvard admit-call moment.
  7. What would you tell an IIT engineer on a 6.3 who thinks Harvard is off the table?
07 What you get

Every deliverable, itemised.

Precisely what's produced, what each piece costs to make, and where it goes.

1 · Premium YouTube videos — horizontal, high production
ComponentQtyRateAmount
Intensive shoot day (camera + motion graphics)1₹40,000₹40,000
Video edit (motion graphics)9₹5,000₹45,000
YouTube thumbnail9₹1,000₹9,000
Channel GEO / SEO per video9₹500₹4,500
Subtotal — 9 videos, posted 3/month₹98,500

≈ ₹10,900 per premium YouTube video — shoot, edit, thumbnail & SEO, all in.

2 · Admit interview content — 3 Riverside calls
ComponentQtyRateAmount
Story video edit (3–5 min, motion graphics)12₹3,000₹36,000
Video testimonial / recommendation clip4₹1,000₹4,000
Subtotal — LinkedIn + Shorts + X₹40,000

₹3,000 per story video · ₹1,000 per testimonial clip.

3 · Lo-fi shoot day + social clips
ComponentQtyRateAmount
Lo-fi shoot day (iPhone, mock consultations)1₹8,000₹8,000
Mock-consultation clips5₹1,500₹7,500
Lo-fi reels (b-roll + captions + music)8₹1,200₹9,600
Time-lapse edits4₹1,000₹4,000
Short vertical cuts (from the videos above)18₹250₹4,500
Subtotal — all to Shorts / Reels / X₹33,600

≈ ₹960 per short-form piece across 35 clips.

4 · The always-on layer — what keeps the machine running every month
What it coversPer month3 months
Content + community management
Drafting, scheduling & posting ~12 LinkedIn + ~24 X posts, replying, running the feed
₹30,000₹90,000
Outbound ICP engine
Scraping & scoring 50 prospects, drafting 10–30 comments/day for your approval, managing the pipeline
₹40,000₹1,20,000
Strategy, creative direction & account management
Keyword research, content strategy, weekly calls, edit direction, reporting
₹35,130₹1,05,390
Tools & platforms
Apify (scraping), Riverside (calls), scheduler, editing & captioning suites
₹8,170₹24,510
One-time setup
LinkedIn profile makeover (₹5,000) + scripting, hooks & recommendation outreach (₹8,000)
₹13,000
The always-on layer₹1,13,300₹3,52,900

≈ ₹1.13 lakh a month runs the whole engine — the part that turns raw videos into reach, prospects & recommendations — plus a one-time ₹13,000 setup.

08 The investment

One flat price. Everything above.

GroupAmount
1 · Premium YouTube videos (9)₹98,500
2 · Admit interview content (16 pieces)₹40,000
3 · Lo-fi shoot + social clips (35 pieces)₹33,600
4 · Setup, management & growth engine (3 mo)₹3,52,900
Programme total₹5,25,000
GST @ 18%₹94,500
Total payable₹6,19,500
3-month programme · one flat price
₹5,25,000
+ 18% GST · ₹6,19,500 all-in
≈ ₹8,750 per finished video · ~60 pieces of content across 3 months
₹1,75,000 before Month 1 ₹1,75,000 start of Month 2 ₹1,75,000 start of Month 3

Three equal instalments (+ GST each), one before every month begins. No tiers, no per-piece haggling — one programme, one price. For a practice where a single client is worth ₹1.5–5 lakh, this is a lead engine, not a line item.

09 The calendar

Your posting month, mapped.

Consistent, multi-platform, and almost entirely hands-off for you. Flip between the two views:

Shot in Week 1 — one high-production day + three interview calls fill the bank. Then we publish 3 long videos a month, roughly one a week, each mapped to a real search term.

Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
2Long video
3
4Short
5
6Short
7
8
9Long video
10
11Short
12
13Short
14
15
16Long video
17
18Short
19
20
21Short
22
23
24
25Short
26
27Short
28
Long video (horizontal, SEO-ranked) Short

3 horizontal videos + Shorts every month — roughly one long upload a week, each mapped to a real search term. All also re-cut for LinkedIn & Instagram.

Mon
Tue
Wed
Thu
Fri
Sat
Sun
1Story
2Video
3Clip
4Explainer
5Micro-story
6Reel
7Text
8Story
9Video
10Clip
11Explainer
12Micro-story
13Reel
14Text
15Story
16Video
17Clip
18Explainer
19Micro-story
20Reel
21Text
22Story
23Video
24Clip
25Explainer
26Micro-story
27Reel
28Text
Bottom-funnel (story / micro-story) Middle-funnel (video / explainer / text) Top-funnel (clip / reel)

~12 LinkedIn posts & ~24 X posts a month, same content on both. Running underneath every day: 10–30 personalised comments to your 30+ prospects (you approve, we queue) plus weekly recommendation outreach.

Everything we need from you — and when
WhenWhat you do
Week 1 · shoot dayBlock a half-day for the high-production shoot — the 9 explainer videos. Teleprompter + scripts provided; you just deliver.
Week 1 · lo-fi dayBlock 2–3 hours for the iPhone shoot — mock consultations + reels. Relaxed, no prep.
Weeks 1–3 · callsLine up 3 admits (Harvard / McKinsey) for 40-min Riverside calls. We send the questions in advance — you just talk.
By the 10th, monthlyReview that month's edits in a shared folder — a thumbs-up or quick notes.
By the 11th, monthlyFinal sign-off → we schedule and post everything.
~15 min / weekApprove the outbound queue — glance at the drafted comments, we post the greens.

That's the whole of your involvement: two shoot days, three calls, and a weekly 15-minute review. We run everything else.

Next step

Go through it at your pace. Then let's talk.

  1. Read it, note your questions — the whole thing is here to absorb slowly.
  2. Tell us what stays, what goes: whole programme, or start with a piece.
  3. On the green light, Week 1 is profile makeover + first shoot + first interview.
  4. By Day 30 you have live videos, a rebuilt profile, and the first recommendations landing.
Let's take it from here →